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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
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The Marketing Revolution in Politics, Bruce Newman
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Marketing Revolution in Politics
- Language
- English
- Authors
- Bruce Newman
- Publisher
- University of Toronto Press
- Released
- 2016
- Format
- Hardcover
- ISBN10
- 144264799X
- ISBN13
- 9781442647992
- Description
- A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.