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Gastronomy, Tourism and the Media

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This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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Gastronomy, Tourism and the Media, Jennifer Laing, Warwick Frost

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Released
2016
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(Paperback)
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