The book is currently out of stock
The Eureka factor
Authors
More about the book
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.
Book variant
2016, paperback
Book purchase
We’ll notify you via email once we track it down.