The Content Trap

More about the book

For readers of The Innovator's Dilemma, this incisive approach addresses a key question of our time: how to thrive amid digital transformation. Harvard Business School Professor Bharat Anand explores the challenges companies face today—getting noticed and getting paid—by examining diverse businesses globally, from Tencent to The New York Times. Drawing on these examples and the latest research in economics, strategy, and marketing, the book reveals crucial lessons, debunks myths, and reorients strategic thinking. Successful companies today prioritize the connections they foster over the content they create. Achieving success involves recognizing how content enhances customer connectivity, uncovering nearby opportunities rather than fiercely protecting content value, and viewing choices as part of a connected whole rather than mimicking competitors. In a world where everyone can interact directly, we are all in the content business, but this also brings risks that Anand teaches us to navigate. Filled with insights from key players and frontline dispatches, this book serves as an essential guide for navigating the turbulent waters of digital change. Advance praise highlights its readability and the importance of understanding connections in the digital revolution.