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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM), Collective
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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