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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
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How Cool Brands Stay Hot, Joeri van den Bergh
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- How Cool Brands Stay Hot
- Language
- English
- Authors
- Joeri van den Bergh
- Publisher
- Kogan Page
- Released
- 2016
- Format
- Paperback
- ISBN10
- 0749477172
- ISBN13
- 9780749477172
- Category
- Fiction
- Description
- Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.