The book is currently out of stock
More about the book
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book purchase
The Routledge Companion to Contemporary Brand Management, Taylor & Francis Ltd
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.