Customising Stakeholder Management Strategies

More about the book

TRI M: Generating Insight, Traction and Credibility at Comet.- Quality Management and Customer Retention.- How to Use TRI M in a Six Sigma Project.- Public Sector TRI M - Helping to Deliver Best Value.- Customer Satisfaction with Commerzbank's Retail Banking.- The Czech Beer Market: A Brief Introduction - Understanding Consumers and Customer Needs.- Measuring and Monitoring Stakeholder Relationships: Using TRI M as an Innovative Tool for Corporate Communication.- Customer Satisfaction and Retention Improves with Six Sigma.- Focus on Loyalty.- The Customer as Process Manager: Utilization of the TRI M Methodology to Continually Increase Customer Satisfaction.