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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
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Trend-driven Innovation, Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
- Language
- Released
- 2015
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- Title
- Trend-driven Innovation
- Language
- English
- Authors
- Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
- Publisher
- John Wiley & Sons Inc
- Publisher
- 2015
- Format
- Paperback
- ISBN10
- 1119076315
- ISBN13
- 9781119076315
- Category
- Business and Economics
- Description
- Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.