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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.
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The Smarter Screen, Shlomo Benartzi
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Smarter Screen
- Language
- English
- Authors
- Shlomo Benartzi
- Publisher
- Little, Brown Book Group
- Released
- 2015
- Format
- Paperback
- ISBN10
- 0349410399
- ISBN13
- 9780349410395
- Description
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.