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Kids and Branding in a Digital World

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  • 205 pages
  • 8 hours of reading

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How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

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Kids and Branding in a Digital World, Barry Gunter

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Released
2015
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(Paperback)
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