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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.
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Playing to Win, Various authors
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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