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The Science of Why
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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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The Science of Why, Andrew Forbes
- Language
- Released
- 2015
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- Title
- The Science of Why
- Language
- English
- Authors
- Andrew Forbes
- Publisher
- Palgrave Macmillan
- Released
- 2015
- Format
- Hardcover
- ISBN10
- 1137502037
- ISBN13
- 9781137502032
- Category
- Business and Economics
- Description
- In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.