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Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Ads, Fads, and Consumer Culture, Arthur Asa Berger
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Ads, Fads, and Consumer Culture
- Language
- English
- Authors
- Arthur Asa Berger
- Publisher
- Rowman & Littlefield Publ
- Released
- 2020
- Format
- Paperback
- ISBN10
- 153813781X
- ISBN13
- 9781538137819
- Description
- Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.