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Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision.
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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Joseph A. Michelli
- Language
- Released
- 2015
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- Title
- Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
- Language
- English
- Authors
- Joseph A. Michelli
- Publisher
- McGraw-Hill Education - Europe
- Publisher
- 2015
- Format
- Hardcover
- ISBN10
- 007180630X
- ISBN13
- 9780071806305
- Category
- Business and Economics
- Description
- Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision.