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Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship.
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The Sponsorship Seeker's Toolkit, Fourth Edition, Anne-Marie Grey, Kim Skildum-Reid
- Language
- Released
- 2014
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- (Paperback)
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