Unconscious Branding
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More about the book
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Book purchase
Unconscious Branding, Douglas Van Praet
- Language
- Released
- 2014
- Book condition
- Good
- Price
- €8.65
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- Title
- Unconscious Branding
- Language
- English
- Authors
- Douglas Van Praet
- Publisher
- Palgrave Macmillan
- Released
- 2014
- Format
- Paperback
- ISBN10
- 1137278927
- ISBN13
- 9781137278920
- Category
- Business and Economics
- Description
- If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.