Explore the latest books of this year!
Bookbot

The Brand Strategist's Guide to Desire

Book rating

3.7(3)Add rating

More about the book

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

Book purchase

The Brand Strategist's Guide to Desire, Hannah Simpson

Language
Released
2014
product-detail.submit-box.info.binding
(Hardcover)
We’ll email you as soon as we track it down.

Payment methods

3.7
Very Good
3 Ratings

We’re missing your review here.