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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
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The Brand Strategist's Guide to Desire, Hannah Simpson
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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