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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup
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No B.S. Guide to Brand-Building by Direct Response, Dane Kennedy
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- No B.S. Guide to Brand-Building by Direct Response
- Language
- English
- Authors
- Dane Kennedy
- Publisher
- Entrepreneur Press
- Released
- 2014
- Format
- Paperback
- ISBN10
- 1599185334
- ISBN13
- 9781599185330
- Category
- Business and Economics
- Description
- Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup