Financial times : Mastering entrepreneurship

"Business start-up fever is more acute than ever. Never, it seems, have more people been starting their own companies, particularly to exploit the world wide web, and never have so many been prepared to back and support them." "Mastering Entrepreneurship brings you the latest thinking from the best brains in the world, to help you strike out as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise." "Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups." --Book Jacket.