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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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Media Franchising, Derek Johnson
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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