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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Tribal Marketing, Tribal Branding, Brendan Richardson
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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