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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Tribal Marketing, Tribal Branding, Brendan Richardson
- Language
- Released
- 2013
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- Title
- Tribal Marketing, Tribal Branding
- Language
- English
- Authors
- Brendan Richardson
- Publisher
- Palgrave Macmillan
- Publisher
- 2013
- Format
- Hardcover
- ISBN10
- 0230368824
- ISBN13
- 9780230368828
- Category
- Business and Economics
- Description
- Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.