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Newsjacking

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  • 224 pages
  • 8 hours of reading

More about the book

Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.

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Newsjacking, Grant Hunter, Jon Burkhart

Language
Released
2013
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(Hardcover)
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