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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities
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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process, Brendan Richardson
- Language
- Released
- 2013
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- (Paperback)
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