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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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- 304 pages
- 11 hours of reading
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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
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- 2013
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- (Hardcover)
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