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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.
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Going Viral, Karine Nahon, Jeff Hemsley
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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