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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
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Business Gamification For Dummies, Kris Duggan, Kate Shoup
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Business Gamification For Dummies
- Language
- English
- Authors
- Kris Duggan, Kate Shoup
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Paperback
- ISBN10
- 1118466934
- ISBN13
- 9781118466933
- Category
- Business and Economics
- Description
- The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.