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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.
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Market Your Way to Growth, Philip Kotler
- Language
- Released
- 2013
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- (Hardcover)
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- Title
- Market Your Way to Growth
- Language
- English
- Authors
- Philip Kotler
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Hardcover
- ISBN10
- 111849640X
- ISBN13
- 9781118496404
- Category
- Business and Economics
- Description
- Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.