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This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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Consumerology, Philip Graves
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Consumerology
- Language
- English
- Authors
- Philip Graves
- Publisher
- Hodder And Stoughton Ltd.
- Released
- 2013
- Format
- Paperback
- ISBN10
- 1857885767
- ISBN13
- 9781857885767
- Category
- Business and Economics
- Description
- This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.