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Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
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The Brain Sell, David Lewis
- Language
- Released
- 2013
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- Title
- The Brain Sell
- Language
- English
- Authors
- David Lewis
- Publisher
- Hodder And Stoughton Ltd.
- Publisher
- 2013
- Format
- Paperback
- ISBN10
- 1857886011
- ISBN13
- 9781857886016
- Category
- Business and Economics
- Description
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.