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Ambitious marketing executive Jimmy Lyle, anxious to please his new boss, devises a revolutionary strategy for introducing a beverage that has the potential to become the soft drink of the 21st century. Soon, however, leaks begin to develop in Lyle's highly original though illegal plan, and he is presented with an unthinkable dilemma.
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Book purchase
Soft, Rupert Thomson
- Language
- Released
- 1999
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- Title
- Soft
- Language
- English
- Authors
- Rupert Thomson
- Publisher
- Bloomsbury
- Publisher
- 1999
- Format
- Paperback
- ISBN10
- 0747541140
- ISBN13
- 9780747541141
- Category
- World prose
- Description
- Ambitious marketing executive Jimmy Lyle, anxious to please his new boss, devises a revolutionary strategy for introducing a beverage that has the potential to become the soft drink of the 21st century. Soon, however, leaks begin to develop in Lyle's highly original though illegal plan, and he is presented with an unthinkable dilemma.