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Soft

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Ambitious marketing executive Jimmy Lyle, anxious to please his new boss, devises a revolutionary strategy for introducing a beverage that has the potential to become the soft drink of the 21st century. Soon, however, leaks begin to develop in Lyle's highly original though illegal plan, and he is presented with an unthinkable dilemma.

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Soft, Rupert Thomson

Language
Released
1999
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(Paperback)
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Title
Soft
Language
English
Publisher
Bloomsbury
Released
1999
Format
Paperback
Pages
320
ISBN10
0747541140
ISBN13
9780747541141
Series
Original title
Soft
Rating
3.3 out of 5
Description
Ambitious marketing executive Jimmy Lyle, anxious to please his new boss, devises a revolutionary strategy for introducing a beverage that has the potential to become the soft drink of the 21st century. Soon, however, leaks begin to develop in Lyle's highly original though illegal plan, and he is presented with an unthinkable dilemma.