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Parameters
- 228 pages
- 8 hours of reading
More about the book
States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.
Book purchase
Tilt, Niraj Dawar
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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