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More about the book
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
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Store Wars, Greg Thain, John Bradley
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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