Greg Thain brings over four decades of business development expertise, with a particular focus on marketing, internet technologies, real estate, and investment strategies in emerging markets. His work delves into the core principles of business competition, examining how companies capture consumer attention and market share. Thain's insights are rooted in practical experience, offering readers a grounded understanding of market dynamics and the evolution of retail in the digital age. He seeks to illuminate the strategies that drive success in today's complex commercial landscape.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.