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Reverse Innovation

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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.

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Reverse Innovation, Vijay Govindarajan, Chris Trimble

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Released
2012
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(Hardcover)
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3.9
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292 Ratings

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