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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Defending Your Brand, Tim Calkins
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Defending Your Brand
- Language
- English
- Authors
- Tim Calkins
- Publisher
- Palgrave Macmillan
- Released
- 2012
- Format
- Paperback
- ISBN10
- 1137278757
- ISBN13
- 9781137278753
- Category
- Business and Economics
- Description
- Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.