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The Network Is Your Customer

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  • 336 pages
  • 12 hours of reading

More about the book

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

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The Network Is Your Customer, David L. Rogers

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Released
2012
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(Paperback)
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