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From the Social Media Director who built successful programs at both GM and IBM--the first resource for meeting the unique needs of creating a social media strategy within a large corporation
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The Social Media Strategist: Build a Successful Program from the Inside Out, Christopher Barger
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Social Media Strategist: Build a Successful Program from the Inside Out
- Language
- English
- Authors
- Christopher Barger
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2012
- Format
- Hardcover
- ISBN10
- 0071768254
- ISBN13
- 9780071768252
- Category
- Business and Economics
- Description
- From the Social Media Director who built successful programs at both GM and IBM--the first resource for meeting the unique needs of creating a social media strategy within a large corporation