The book is currently out of stock
The Intention Economy
Authors
More about the book
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
Book variant
2012, hardcover
Book purchase
We’ll notify you via email once we track it down.