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More about the book
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
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The Intention Economy, Doc Searls
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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