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Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC.
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The Olympic Games Effect, John Davis
- Language
- Released
- 2012
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- (Paperback)
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