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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. This book summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.
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e-Marketing, Cor Molenaar
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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