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Updated and expanded-the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, Roman G. Hiebing, Scott W. Cooper, Steve Wehrenberg
- Language
- Released
- 2011
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- (Paperback)
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