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Sounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
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Sounds Like Branding, Jakob Lusensky
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Sounds Like Branding
- Language
- English
- Authors
- Jakob Lusensky
- Publisher
- Bloomsbury Publishing PLC
- Released
- 2011
- Format
- Paperback
- ISBN10
- 140815143X
- ISBN13
- 9781408151433
- Category
- Business and Economics
- Description
- Sounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.