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More about the book
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Book purchase
Contemporary advertising, Courtland L. Bovée, William F. Arens
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €11.49
Payment methods
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