You'll get the exact copy in the photo
Parameters
- 718 pages
- 26 hours of reading
More about the book
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Book purchase
Contemporary advertising, Courtland L. Bovée, William F. Arens
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.59
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Courtland L. Bovée, William F. Arens
- Publisher
- Irwin
- Released
- 1992
- Format
- Hardcover
- Pages
- 718
- ISBN10
- 025609196x
- ISBN13
- 9780256091960
- Series
- Collection
- Irwin series in marketing
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, Marketing & Sales, University, College
- Rating
- 4.35 out of 5
- Description
- Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.