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Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
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The Branded Mind, Erik Du Plessis
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Branded Mind
- Language
- English
- Authors
- Erik Du Plessis
- Publisher
- Kogan Page Ltd
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 074946125X
- ISBN13
- 9780749461256
- Category
- Business and Economics
- Description
- Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.