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Understand what a brand is and is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand.
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Branding Your Business, James Hammond
- Language
- Released
- 2011
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- (Paperback)
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- Title
- Branding Your Business
- Language
- English
- Authors
- James Hammond
- Publisher
- Kogan Page Ltd
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0749462965
- ISBN13
- 9780749462963
- Category
- Business and Economics
- Description
- Understand what a brand is and is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand.