The age of access : the new culture of hypercapitalism, where all of life is a paid-for experience
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Imagine waking up one day to find that virtually everything you do has become a paid for experience. It is part of a fundamental change taking place in the nature of business, contends Jeremy Ritkin. After several hundred years as the organising principles of civilisation, the traditional market systems is beginning to break down. On the horizon looms the age of access, where we trade experiences instead of objects.
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