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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
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Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving, Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
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- 2010
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- (Hardcover)
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